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75: Stan Way: How to Sell Like a Pro (Not a Sleaze)

“If you can’t see yourself feeling fulfilled in five years, you need to change what you’re doing right now.” – Stan Way

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When someone hears the term “sales” it has such a negative connotation. Most people think of a con man, or a used car salesman trying to do whatever they can to sell you on something.

In business, this is the opposite of what you should be doing. Sales it about helping people, in whatever way you can – not landing a sale.

If you help someone get what they need, even if it’s not from you, they are more likely to come back and buy something else from you. They’ll appreciate you.

Being pushy only makes people upset, and feel like they had one pulled over on them. Sales isn’t about desperation, it’s about putting yourself out there and really trying to improve people’s lives.

You also have to be honest with yourself. Are you selling to make money, or are you selling because you’re actually passionate about your product? If it’s the first, you need to change your career. Sell what you believe in, otherwise you are just pulling one over on people.

On this episode of Have It All Ilan is joined by Stan Way, who is on a mission to change how sales works in business and give the word salesman a good name again.

Download this episode today to see how you can start to turn your passions into income.

“Even something so simple as how we breathe will will change how our brain works.” – Stan Way

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The Cliff Notes:

  • The media has a false portrayals of what sales really is.
  • Sales isn’t about pressure, it’s about helping.
  • If you don’t believe in what you are selling, you are going to sell sabotage.
  • Putting yourself out there is sales.
  • You need to try things to know if they really work.
  • Understand that the “nos” are going to come.
  • All you need is 3 or 4 case studies of social proof.
  • Serve only those who want to be served.
  • Don’t let the story you are telling yourself affect your self confidence.
  • Every action is either helping you win or helping you lose.
  • When someone says no, don’t get upset. Get curious.
  • Get a coach, don’t try to do it all yourself.

“When you’re passionate about something, your passion is going to close the sale every time.” – Stan Way

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