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57: Nathan Latka: Take People’s Mindshare, Not Their Money.

“I don’t want people’s money. I want people’s mindshare.” – Nathan Latka

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If you beg people for money, that’s all you’ll get. They will have over the cash, and you’ll take it and chances are burn right through it. Without knowledge, money is worthless. It won’t get you ahead in life.

If you want to get ahead you need knowledge.

You also need people’s help, and support. There’s simply no way you can do it all yourself. One of the best ways to get people to help you is by having them take you under their wing and coach you.

The best way to get help is by asking questions. You can even ask questions you know the answers to, and it’s ok to play ignorant from time to time. The more someone feels like they have helped you by giving you knowledge, the more they are going to care about your success.

On this episode of Have It All we are joined by Nathan Latka. Nathan is a young entrepreneur who has learned more about the technical and social side of business than most people twice his age. He’s learned that if you care more about people’s mindshares you’ll be far better off in the long run.

Download this episode to hear all about how you can make get the biggest and best people to take you under their wing. Not only that, but he shares some great insights on how to effectively run a successful webinar!

“There’s a very defined mathematical approach you can take to convey things in a short amount of time.” – Nathan Latka

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The Cliff Notes:

  • Every human is their own object, and money is something that we come into contact with.
  • The way you get ahead is to get people’s mindshare not their money.
  • Ask questions you already know the answers to.
  • People like to invest in those that are the most ignorant.
  • Nathan has raised millions by playing dumb.
  • You have to selectively choose when it’s appropriate to play ignorant.
  • There’s a mathematical approach to convey information in a short amount of time.
  • Use people’s names during a webinar.
  • Click to Tweet to have people check in for webinars.

“The easiest way to claim people’s mindshare is to ask questions you already know the answer to.” – Nathan Latka

(click to tweet)

Links:

Nathan’s Website

Nathans’ Twitter

Heyo.com

ClickToTweet.com

Google Docs

Boomerang

 

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