Before joining Zoom. Non-negotiable. A dysregulated rep cannot close a nervous system program.
Stand or sit with both feet flat on the floor. Feel the weight of your body — the pressure of the chair, the ground beneath you.
Take one slow breath in through the nose for 4 counts. Hold for 1. Out through the mouth for 6. Repeat twice.
Say internally: "I am not here to sell. I am here to find out if I can genuinely help this person. If I can, I'll say so clearly. If I can't, I'll say that too."
Notice your chest. If it's tight — one more breath. You are the model of the thing you're offering. Your nervous system is your credibility. Walk in regulated.
Join the call. No pitch energy. Genuine warmth. Let there be a moment of real human contact before anything else.
"Hey [Name], really glad you showed up. Before we get into anything, I want to set up how I like to use this time — because I think it'll make the conversation a lot more useful for both of us.
This isn't a presentation. I'm not going to walk you through slides or tell you why Satori Prime is incredible. What I actually want to do is understand what's going on for you — and then we'll figure out together whether what we do is the right fit for where you are right now.
Here's my one promise to you: if I don't think we're the right move, I'll tell you that directly. I'd rather point you somewhere else than have you in a room that isn't right for you. And I'd ask the same from you — if at any point this isn't landing, just tell me. We can end early.
One thing I want to establish before we start: by the end of this conversation, we're going to have a clear answer — either a clear next step, or a clear no. Not 'I'll think about it.' Not 'let me look at my schedule.' A real answer. That work for you?"
Wait for yes. Don't rush past this. The yes is the upfront contract activating.
"Perfect. We've got about 45 minutes. I'm going to ask you some questions, some of them might go deep — just go wherever feels honest. Ready?"
Activate the felt memory before discovery. The somatic check-in is mandatory — it converts the call from intellectual to somatic. Once they feel it in the body, they are closeable in a way they weren’t before.
They grabbed NSRP but may not have done much with it yet. Don’t assume a shift happened. Open with curiosity about what drew them in. If they haven’t done the work, pivot smoothly to what’s going on in their life.
“Before I ask you anything about where you’re headed — I want to start with what brought you to us. You grabbed our Nervous System Reset Protocol — what was it that made you raise your hand? What resonated?”
If they haven’t listened yet:
“That’s totally fine — life gets busy. What I actually want to understand is what’s going on for you right now that made you open to something like this. What’s the thing underneath the click?”
They’re actively in L1 or have gone through it. Something has been shifting. Activate what’s been happening and honor the work — then create the contrast point for what hasn’t fully resolved yet.
“Before I ask you anything about where you want to go — I want to start with what’s already been happening. You’ve been in Level 1. Something’s been shifting for [Name], otherwise you wouldn’t be on this call.
Tell me — what have you been noticing? What’s different in you since you started the work?”
If they minimize:
“Stay with that for a second. What’s specific? Something your body is doing differently, or how you’re showing up somewhere?”
After they share — whether about NSRP, L1, or just their situation:
“I want to hold that. Because what you just described — that actually happened in you. That’s not a concept.”
“As you’re sharing this — I’m curious. Can you feel anything in your body right now? Maybe in your belly, your chest, or your throat — anywhere there’s a sense of tightness or bracing. Just scan and see what’s there.”
Pause. Let them check in. Slow your own breath.
If yes:
“Yeah. Just notice that. You don’t have to do anything with it. Just notice there’s someone here with you in this moment.”
If they struggle:
“That’s fine — sometimes it’s more like a general tightness, or a sense of bracing. Like the system is getting ready for something. Whatever’s there — or even if it’s nothing — just notice.”
“And I’m guessing the reason you’re here is because there’s more. Something that hasn’t fully resolved yet.”
Pause. Let them confirm. Move to Phase 3.
Rep speaks less than 30% of the time. Never fill silence after a question. This is where the close is built.
Situation — 2 questions max"Just to orient myself — what's the main area where you feel the pattern is still running? Is it showing up most in your work and finances, your relationships, or something else?"
"And how long has this particular pattern been present — if you trace it back, how far does it go?"Problem
"What's the specific thing that's still in the way? Not the big picture — the actual moment when you feel it. What does it look like when it shows up?"
"And when it shows up — what do you do? What's the automatic move your system makes?"Implication — minimum 5. This is where the close is won or lost.
These are careful excavation — slow, curious. Each one opens more space. Rotate from the question bank.
Financial cost: "If you think about the last 12 months, what has this pattern actually cost you? Not emotionally — in real terms. Revenue you didn't create, prices you didn't charge, decisions you didn't make. What's the rough number?"
Let them name it. Reflect it back exactly:
"So somewhere in the range of [their number]. And that's just the last 12 months."
[Pause. Let it land. Do not soften it.]
Decisions under pressure: "When you're in a high-stakes moment — a negotiation, a pricing conversation — what actually happens inside you? What does your body do?"
"And what decisions have you made from that state that you later looked back on and thought — that wasn't my best thinking?"
Receiving block: "Income comes in, or an opportunity shows up, and then something quietly goes wrong. Either it doesn't stick, or something happens that cancels it out. Have you noticed that?"
Relational cost: "How is this showing up in your closest relationships? Not the professional stuff — at home, with the people who see you daily."
"What does that cost you — not financially — in terms of the quality of your life?"
Future trajectory: "If this pattern is still running in three years, what does that version of your life look like? Not the worst case. Just the honest trajectory if nothing changes."
Silence. Let them stay with it. Then:
"Say more about that."Need-payoff
"Now flip it. If this were actually resolved — not managed, not coped with — actually resolved at the root. What would your life look like? What becomes available that isn't available now?"
Let them build the picture. Don't add to it.
"What would that be worth? In income, in freedom, in how you feel when you wake up — what's the number?"Gap map — close the loop
Reflect the full gap back in their own language:
"So let me make sure I have this right. Right now, [their exact words about current state]. That pattern has cost you roughly [their cost number] in the last 12 months alone — and it's showing up in [specific areas they named]. And the version of your life you just described — [their exact words about future state] — that's the gap we're talking about. Is that accurate?"
Wait for confirmation. This is their gap. They named every word of it.
Do NOT pitch features. Build the logical bridge from what they felt to what becomes possible. No new concepts — only their experience reflected forward.
“What you experienced — or what drew you in — that wasn’t an accident. There’s a reason it resonated. Something in you already knows there’s a different way to operate.
What NSRP gives you is an entry point. A glimpse of what it feels like when your nervous system isn’t running the old program. That glimpse matters — because most people never get it.
But here’s what’s true: the patterns you just described — [their exact pattern] — those live deeper than a protocol can reach on its own. The ceiling, the bracing, the way things don’t quite stick — those were wired in before you had language for any of it.
What we’re talking about with L1, L2, or L3 is the actual work. Not a reset you do on your own — the real, embodied, in-connection process of rewiring what’s underneath. That’s the shift that changes everything else.”
“The work you’ve been doing in Level 1 — it’s real. What you described — that’s the work doing what it’s supposed to do. You’ve been building the foundation.
Here’s what I want [Name] to understand about where you are right now: Level 1 gave you the map. You know the territory exists. You’ve started to feel what’s possible. And that’s not small — most people never get the map.
But knowing the map and living the territory are two different things. What you just described — [their pattern in their words] — that’s the gap between the map and actually being there. Between doing this as a practice you return to, and having it become so deeply ingrained it’s just who you are.
L2 and L3 are where you move from the map into the territory — with us beside you, in the work, directly, in ways that the program alone can’t provide.”
One clinical insight, tailored to what they named in discovery. Must come AFTER discovery. The reframe differs by angle — for L1 buyers never imply L1 was insufficient. Frame what’s next.
“Can I share something with you — because it explains why the ceiling is still there after everything you’ve already tried?”
Wait for yes.
“Everything you’ve done before — the books, the podcasts, the retreats, the mindset coaching, maybe therapy — all of it operated at the level of thought and behavior. You understand the patterns. You’ve mapped them. You’ve worked on them consciously. And you’ve made real progress.
But here’s what’s true: your nervous system cannot be spoken to. It cannot update from insight. The prefrontal cortex, where your strategy lives, cannot override the amygdala when it’s activated — that’s not a metaphor, that’s neuroscience.
You’ve been offering your system the same medicine from the same jar, over and over — hoping this time the medicine will do it. But what’s missing isn’t more of the same. What’s missing is the presence of someone else.
What you described — [their exact pattern in their exact words] — that’s your system still running a program installed before you could think. No amount of insight changes that program. Only direct nervous system work in connection does.
You’ve been working at the ceiling. L2 and L3 work at the floor.”
For L1 buyers: the work is real and working. The reframe is about depth and mastery — not about L1 failing.
“Can I share something with you — because I think it names exactly where you are right now?”
Wait for yes.
“The work you’ve been doing in Level 1 — it’s working. What you described earlier is evidence of that. Your system is responding. That’s real.
Here’s the distinction: there’s a difference between having a practice and having it become who you are. Right now, the work is something you return to. It helps. It shifts things. But when you step back into the normal rhythm of your life, the old patterns still have gravity.
What you described — [their exact words about what’s still in the way] — that’s the gap between practicing this and embodying it. Between doing the work and the work being done in you, with someone beside you, intimately, in a container designed for that level of depth.
Your nervous system needs the presence of another regulated nervous system to reach that next layer. You literally borrow the stability until your own system builds it permanently. That’s what L2 and L3 are — the container for mastery. The thing that takes what you built in Level 1 and makes it structural.”
Pause. Let it land completely.
“Does that land for you?”
If they push back: “What part isn’t sitting right?” — Get curious. Don’t defend.
Based on discovery you already know which level fits. Present the fit first, price second. This is matching — not upselling.
If L2:
"Based on everything you've shared — [brief reflection] — I think Level 2 is where you belong. Here's why.
Level 2 is a deeper somatic immersion container. It gives you direct access and a structured integration process — not just exposure to the work, but the time and support to let it rewire. For someone at your stage, where the surface layer has already shifted and the deeper pattern is what's still running, L2 is designed exactly for that gap.
This isn't more of Level 1. It's the next layer down."
If L3:
"Based on what you've shared — particularly [their highest-stakes pattern] — I think Level 3 is actually where you belong. And I want to be honest about why.
Level 3 is the highest-touch container we offer. You have the most direct access to Ilan and Guy — not just the curriculum, but the relationship. For someone carrying what you're describing, the depth of that container matters. You don't need more information. You need the most direct transmission.
L2 would help you. L3 is where the thing you're describing actually resolves."
Run the accusation audit BEFORE price is mentioned. Name their objections before they can voice them. This disarms resistance at the root.
"Before I tell you what this costs, I want to name a few things that are probably going through your mind right now — because they'd be going through mine.
You're probably thinking: this is going to be a significant number. And it is.
You're probably also thinking: I've spent before on things that didn't fully deliver. And if that's true, that's a fair thing to bring to this conversation.
You might also be thinking: I'm not sure I'm ready. Or — I'm not sure this is the right time.
All of that is real. And none of it changes what I'm about to tell you."
Pause. Steady. Unhurried.
"[Level 2 / Level 3] is [price]. That's the investment."
"You told me earlier that this pattern has cost you roughly [their number] in the last 12 months. That wasn't my number — that was yours. So the question I'd ask you to sit with is: which is actually the bigger risk — this investment, or another year of the pattern running?"
"Is there any reason not to take the next step today?"
Follow this sequence exactly. No shortcuts. No jumping to Step 5.
"...don't have the money?"
Say it in a genuinely curious tone. Then complete silence. Let them explain. The real objection will surface.
"It sounds like there's something bigger underneath that than just the number."
Or:
"It seems like you've been here before — at the edge of something, ready to move, and then something pulls you back."
Pause. Let them respond.
"What would need to be true for this to feel like the right move?"
"I don't know if I'll actually do the work"
"That's the most honest thing you could say. The people who show up and say that are the ones who do the work. The people who don't do the work don't say that — they just sign up and disappear. The fact that you're asking that question tells me something about who you are."
"I've spent before and it didn't stick"
"Everything you spent before was at the surface layer. You know that — you said it. This is the root. The fact that you've invested that much is evidence that this matters to you. Not evidence to stop."
"I'm scared it won't be enough"
"That fear — that's your nervous system, not your thinking. The thinking that got you this far is actually quite clear about what's needed. What would it mean to trust that thinking?"
"The timing isn't right"
"Help me understand the timing. What changes between now and the right time? Because the pattern doesn't wait for the right time — it keeps running either way."
"And practically — we do have a payment plan that spreads this over several months. If that changes the practical picture for you, I'm happy to walk through what that looks like. Does that help?"
"We agreed at the start of this call that we'd leave with a clear yes or a clear no — not 'I'll think about it.' I said that not to pressure you, but because 'I'll think about it' usually means something didn't resolve. What's actually in the way?"
Wait. Let them name it. Address it directly.
"That makes complete sense — this is a significant decision.
What do you think your partner's biggest concern would be? Let's address it right now, so you're walking into that conversation with everything you need."
After they answer, address it. Then:
"Here's what I'd suggest — let's get the three of us on a call together. Twenty minutes. They can ask anything they want and hear it directly. When are they available this week?"
Set a specific time before this call ends. Don't accept "I'll check and get back to you."
"You have. And I want to name what that actually means — it means this matters to you. You've been trying to solve this for a long time.
Everything you've spent was at the surface. You know that — you felt the limits of it. This is the root. What you've spent isn't a reason to stop. It's the most compelling evidence that you already know something needs to change at a deeper level.
The question isn't whether you've spent enough. The question is whether you've spent it in the right place yet."
Works whether they buy or not. Zero desperation. Warm, grounded, complete.
If they bought:
"I'm genuinely glad you're in. You're going to feel this — not in a week, not after a retreat. In the work. I'll make sure you know exactly what to expect next."
Confirm onboarding details. End warm and clean.
If they didn't buy:
Reference one specific thing they said — not a generic close:
"What you shared about [their exact words] — that stayed with me. That's real, and it matters. When you're ready to address that at the root, we'll be here. And I mean that — not as a sales line."
Send a personal follow-up within 48 hours. One sentence. Something that proves you were in the room. Not an automated sequence — a human message.